You might consider using a heart eye emoji to show your love for something, whether it be a new product or a blog article you want to promote on social.įor instance, SoulCycle uses a heart eye emoji in their email subject line, to convey their approval and love for the brands they're now selling online: To start, let's take a look at some of the faces you might use to convey certain emotions, along with examples of how you might use each in your own marketing content. At the end, we'll also explain which emojis your business should likely avoid. To ensure you use emojis to properly engage and delight your audience, we've compiled a list of the most common (and confusing) emojis, with examples of how to use them for any of your marketing purposes. Additionally, you can use them as a substitute for generic and overused words like 'money', making your content both fresh and enticing.īut emojis can be confusing, and it's often difficult to discern the difference in meaning - like between a '🙄' and a '😳' face (trust me, there is one). As you can see, emojis can take your messaging to the next level and allow you to stand out in a crowded inbox.

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